Motor Valley

Sports car enthusiasts and motorcycle riders are all equally obsessed with Italy’s enormous contribution to the history of the automotive industry. Our Motor Valley travel programs pay tribute to some of the most influential Italian car and motorcycle manufacturers. During these tours, you will be visiting museums, racetracks, and historical sites associated with some of the most legendary drivers. These museums are a vital part of tourism in Italy but are just as popular among locals.


Red is the Color of Speed

What started as Enzo Ferrari’s tremendous passion for speed, quickly became one of the most serious projects in the history of automotive sports. The Ferrari Museum attracts both sports car enthusiasts and the general public alike. It’s a great way to spend an hour in one of the greatest automotive museums in the world. 

You’ll have enough time to learn about the rich history of the sports car manufacturer and how they took racing by storm. Various models will be on display, as well as the numerous trophies Ferrari won over the years. At the end of the tour, you’ll be able to purchase souvenirs from the official store.

There is also an optional test drive included; however, you have to be at least 21 years of age and have a valid driver’s license to participate. If you meet the necessary requirements, you’ll be granted permission to drive an authentic Ferrari vehicle on a real racetrack, all the while accompanied by a professional driver.

From a Tractor Tycoon to a Renowned Sports Car Manufacturer

Continuing your journey, you’ll be visiting the home of Ferrari’s greatest rival and one of the most prestigious names in the sports car industry – Lamborghini. If you thought Ferrari had an interesting history, wait until you hear how Ferruccio Lamborghini transformed his business from a producing groundbreaking affordable tractors to becoming one of the most sought-after luxury sports car manufacturers. You’ll be able to see the entire history of the company, from the earliest prototypes and models to the latest and greatest sports cars.

Similarly to the Ferrari museum, you can opt for an optional test drive after you conclude your visit.

representative office of ferrari cars
representative office of lamborghini

A Treat for Motorcycle Enthusiasts

Lastly, those who prefer to have two wheels instead of four can enjoy a visit to the Ducati’s home. The tour includes a visit to both the museum and the factory. The famous motorcycle company began its journey back in 1926 when Antonio Cavalieri Ducati and his three sons decided to start a business in producing vacuum tubes, condensers, and other products. It wasn’t long before they got caught by the racing fever and started making their first motorcycles.

Aside from the history lesson, you’ll be able to see all of the models on display and even get a guided tour of the factory. 

Contact Auto Elite today to inquire about our Motor Valley tours, as well as any other tailor-made day tours you might find interesting.